Limited advisory cohort
By application only — once we're at capacity, we close this offer.
By application · for condo developers moving into apartments & new apartment builders
We take on a limited number of developers at a time — the ones whose projects we can genuinely move the needle on. Apply with your land and project. If it's a fit, you get a lender-ready feasibility study worth up to $15,000, free, and an apartment specialist beside you every month.
What accepted applicants get
Most developers commit millions before anyone checks whether the apartment deal actually works. We flip that. When you're accepted, our team builds your feasibility study — the document that gets your deal taken seriously in a financing conversation — and hands it to you at no cost. That's how we prove the relationship before you pay for advice.
Who we work with
Our advisory bench is deliberately small, so we only accept developers and landowners we can genuinely move the needle for. Here's who tends to be a strong fit.
The expensive mistakes
Condo developers build to sell. Apartments are built to hold — and the decisions that look small on paper compound for the life of the building. Four of them quietly wreck returns:
Too many large suites in a market that rents small ones faster — lower rent per square foot and slower lease-up.
Suites sized for a condo buyer, not a renter — you pay to build square footage that never earns its rent back.
A site that works for ownership but not for rental demand, rents or absorption — the whole pro-forma rests on it.
The wrong asset for the market — luxury where there's no depth, or missing the segment that would lease in weeks.
One conversation with an experienced apartment advisor — before you design or dig — can save you years of headaches and millions of dollars later.
60-second deal snapshot
Three numbers give you an indicative read right now. If it's promising, apply — and we'll build the real, lender-grade version free.
Indicative only. Assumes ~40% of gross rent to vacancy + operating costs and a 4.25% stabilized cap rate. Your free study replaces these with real, deal-specific numbers.
How it works
Tell us about you and your site — a few minutes. The more we know, the better we can assess fit.
We look at your project and our capacity. If it's a match, we invite you into the cohort — spots are limited.
Accepted members enroll, receive their free feasibility study, and get an advisor on call every month.
The Rock Advisor Plan
Every tier includes a free feasibility study and a member discount on all Rock Advisors services. Enrollment is by invitation once your application is accepted.
Entry · get started
Lender-ready
Full partner
Gold & Platinum include ongoing advisory: live market intel, positioning, design reviews that flag what's wrong and how to fix it, and answers to any apartment-development question — plus we take on project work while you're on plan.
Your membership pricing
Your plan's feasibility study is free. On every other Rock service, members save by tier.
Your plan's study is included free. Need a higher-tier study than your plan? Members get 5–15% off instead.
Free on the matching plan — Silver: Market Snapshot · Gold: Lender-Grade · Platinum: Full-Scope. A higher-tier study than your plan is discounted, not free.
Commission on the sale of your building, by deal size:
Members save 5–15% on these rates, by tier.
Placement fee on the loan amount, by loan size:
Members save 5–15% on these rates, by tier.
Quoted per project, based on unit count and scope.
Members save 5–15%, by tier.
Cancel anytime · upgrade anytime.
Part of the
Apartment Intelligence & Leadership
Rock Advisors (Derek A. Lobo & Associates) has specialized in apartment development, feasibility and brokerage for over 40 years — the firm developers and lenders call when the asset is purpose-built rental. The Rock Advisor Plan puts that bench on your project, every month.
What members get out of it
"The study caught a unit-mix problem that would have cost us more than the plan did for a decade."
"We came from condos. Having someone to call before every decision changed how we build."
"The pro-forma was in the shape our lender wanted. Financing moved in weeks, not months."
Illustrative member outcomes.
Because the advisory is high-touch and our bench is small. We'd rather do exceptional work for a handful of developers than shallow work for many. Applying lets us check it's a genuine fit on both sides.
No. Enrollment opens only after your application is accepted. If we're not the right partner for your project, we'll tell you — and point you in a better direction.
Yes. Accepted members get the study — worth $5,000–$15,000 by tier — at no cost, to keep. We give value first; the monthly advisory is what you stay for.
We review your project and our current capacity, usually within a couple of business days. If it's a fit, we send a private enrollment link. If not, you'll hear from us either way.
Anytime. Enrollment covers your study and onboarding; the monthly continues only as long as it's earning its keep. Upgrade or downgrade as your project changes.
Apply to the cohort
A few minutes. We review every application for fit — spots are limited — and reply either way, usually within two business days.
Thank you. We review every application for fit — with limited spots, not every project is a match, but we reply either way, usually within two business days. If it's a fit, we'll send a private enrollment link.
Questions in the meantime? Call 1-800-898-0347.